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Jack Daniel’s Releases Hidden Ingredient: Help From a Slave
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nytimes.comFor years, the prevailing history of American whiskey has been framed as a lily-white affair, centered on German and Scots-Irish settlers who distilled their surplus grains into whiskey and sent it to far-off markets.

They eventually created a $2.9 billion industry and a product equally beloved by Kentucky colonels and Brooklyn hipsters….but now they (Jack Daniel’s) seems to be attempting to get out in front of possible push back by some who feel social and racial injustice by the brand may tarnish JD’s reputation. read more at nytimes.com

 

Jack Daniel’s Is Hosting a Whiskey Barrel Scavenger Hunt for Its 150th Anniversary

http://www.adweek.com/news/advertising-branding/jack-daniels-hosting-whiskey-barrel-scavenger-hunt-its-150th-anniversary-172205Barrels are a big deal in the whiskey world. The white oak barrels that hold Jack Daniel’s whiskey account for 100 percent of its color and 70 to 80 percent of its flavor, and the brand has been making its own barrels since its founding. This year …The Spirits BusinessThe Moodie Davitt ReportFrontier Magazine Jack Daniel’s Is Hosting a Whiskey Barrel Scavenger Hunt for Its 150th Anniversary – Adweek

 

 

Jack Daniel’s Boosts Marketing Spending as It Marks 150 Years

http://adage.com/article/cmo-strategy/jack-daniel-s-boosts-marketing-spending-marks-150th/304398/The whiskey brand will erect “pop-up distillery experiences” in several major metro markets and introduce limited-edition products, including a Jack Daniel’s 150th anniversary bottle, executives said on an earnings call Wednesday. One special edition … Jack Daniel’s Boosts Marketing Spending as It Marks 150 Years – AdAge.com

 

 

Is Jack Daniel’s Tennessee Fire About to Cool Off?

Flavored whiskey sales remain on fire, rising 28% in 2015, driven higher by a seemingly unquenchable thirst for cinnamon-flavored brands. Yet while demand for spiced whiskey remains hot, there are signs the segment is cooling down and that could cause Jack … Is Jack Daniel’s Tennessee Fire About to Cool Off?

 

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