Now Reading
China’s Spirits 2016 Market Report Offer Insights for 2018
0

China’s Spirit Tradition

…is centuries old and the modern spirits market is primarily dominated by local drinks like Baijiu and Huanjiu. However, trade and exchange of goods and services have brought in global spirits into the Chinese markets, making the current spirits market of China a mixture of traditional drinks like Baijiu and Huanjiu along with the existence of wine beer and other hard drinks like Gin, Whisky, Vodka, etc.

The China Spirits Market Report: 2016 Edition research is of 64 pages with 47 Charts, 10 Tables and is now available in the food and beverages industry segment of MarketReportsOnline.com‘s data and intelligence library. Complete report is available at http://www.marketreportsonline.com/450386.html

Growth Factors and Concerns

There are factors driving China’s spirit market like an increase in Gross Domestic Product (GDP) Per Capita, rising population of women, higher Per Capita Disposable Income, strong demand for traditional drink Baijiu, and increase in production capacity over the years.

There are however, challenges that China’s spirit market are, and will be facing in the near future. An anti-extravagance campaign of 2012 continues to affect the spirits market, relatively high excise/liquor taxes of Baijiu, per capita alcohol consumption has already surpassed the global level, a disjointed competitive market, and health concerns

Major developments in China’s spirit market do show promise for future sustainability and growth. Market consolidation, focus on the mid market segment, rising per capita alcohol consumption in rural areas that has surpassed urban areas, and digital innovations

Consolidation and 2018

A fragmented Chinese spirits market is very different than the global spirits market that is dominated by two enormous companies Diageo and Pernod Ricard. However, the Chinese Spirits market, as fragmented as it is, still may have the top domestic firms gather all the market share when market consolidation occurs. Baijiu, which has a large share of consumption in China’s spirit market, will allow three companies namely Moutai, Yanghe and Wuliangye prove to be key players in the industry.

read more at prnewswire.com

Related Stories

http://money.cnn.com/2016/03/11/news/economy/china-rust-belt-benxi-beijing/They are tightening up on things they don’t need, things like cigarettes and alcohol,” Lui said. “There used to be 20 or 30 shops around here for the workers. Now there’s hardly any.” And it’s likely to get worse before it gets better. China’s … Read More…

 

https://www.decanterchina.com/en/news/china-s-economic-slowdown-hit-wine-consumption-in-2015-studyIn 2015, an estimated 131.9m 9-litre cases of red wine were consumed in China, down by 7m cases versus 2014, and 16.8m cases less than 2013. The reduction was due to a combination effect of China’s general economic slow-down, the stock market crash … Read More…

 

Comments

comments

What's your reaction?
Cheers!!
0%
Loved It
0%
Been There
0%
Engaging
0%
About The Author
Wine Geo
Wine Geo

Leave a Response